Gramps appeared in Fielmann's varifocal glasses campaign in a nationwide TV commercial as well as on all digital and social channels. His natural manner perfectly matched the campaign's message and gave the topic of varifocals a modern, approachable touch.

Altbau Creative Studios facilitated the collaboration by bringing Gramps and Fielmann together and supporting the project throughout the coordination phase. By coordinating both sides and ensuring smooth communication, Altbau helped lay the foundation for a successful campaign on television and digital platforms.