Together with Gramps and Jannik, IKEA produced several videos for its YouTube series “Shop With Me”, as well as additional social media content surrounding the collaboration.

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The playful and open-minded spirit of IKEA perfectly matched Gramps’ authentic and humorous style, it was a collaboration that fit as seamlessly as a pair of perfectly organized shoes in an IKEA wardrobe.

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This partnership highlighted how storytelling and personality can bring a fresh, human touch to a global brand, creating relatable and entertaining content that resonated across audiences.